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I recently graduated with an MBA and an M.S. Information Systems from Boston University, concentrating in Marketing and Business Analytics. I also live on a boat and have a Boston Terrier named Maracas.

Monday, March 26, 2012

Google Play

Mondays are my worst day.  I know I sound like Garfield, but they are.  I have to be in school from 8 AM to 9 PM.  My day is composed of school, work, meetings, extra curricular activities, more meetings, and a three-hour class to finish the day.  So when I go home, I just want to relax. Well, I was trying to relax, minding my own business when BAAM! There it was.  Something new on Google.  But what?!  What is "Play"?

I was really intrigued, but was careful not to click on it.  This one click could mean so many things during a time where I just want to relax.  It could get me going down the rabbit hole, or get me all worked up.  I'm not sure what reaction it will cause, but I know that it will not be relaxing.  So, at this point, I'm clearly all worked up, so I go ahead and click on it.  Oh man! Did I just make a poor decision!!! Well, there goes my peaceful evening.

Google Play is almost a direct hit on a company that I admire very much: Amazon.  For the longest time, I thought Amazon had the best strategy for sustainability.  While Google owns search, mail, and Calendars, Amazon had the store, the cloud, and prime.  While Apple had consumer electronics, Amazon was creating their own and distributing Apple's.  While Facebook had the social network and all of our personal information, Amazon had our purchasing habits, credit cards, and our hearts.  Well, maybe not our hearts, but they are a company you can trust and is well diversified.  They are able to compete in most of the fronts.

So, now comes mean ol' Google trying to anger everyone.  First with Android to compete with Apple.  Then with Plus to compete with Facebook.  And now with Play to compete with Amazon!? Well, this just plain stinks.  First of all, it got me worked up and writing this stupid blog post.  Second of all, I'm afraid it will be a half-hearted attempt like Plus, and that their reason for doing this is only to learn more about us and not give us a good product.  Lastly, it is challenging Amazon, a company that I truly like and respect.

Anyway, I am sure that this is their first day in a new school and they don't want to hear people complain about them.  I just hope that they're here for a little while and move on.

I really don't know what to expect and not sure how this fits their overall strategy.  I can understand why Google may want to get into the driverless car industry, but not why they would open up a digital store.  Unless, of course, that they want to plague all of our media with advertising.  And if that's the case, well they just plain suck! I guess we will have to see how this pans out.  For now, I hope Amazon wins.  And Google: please don't cancel any of my accounts.  I offer a picture of Maracas as tribute!

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